James Brown performs at KCOP Studios on the Lloyd Thaxton Show with Lloyd Thaxton in 1964. Brown helped popularize boogaloo-style dancing, shown here. Michael Ochs Archives/Getty Images hide caption toggle caption Michael Ochs Archives/Getty Images Word Watch Who Owns 'Boogaloo'? by Jessica Lipsky May 31, 2020 Long known as a fusion of Latin and soul sounds, boogaloo has been co-opted by right wing extremists as code for civil war. But fans of the music won't let the boogaloo die.